Blog

Research shows that your body language can communicate a lot about your like ability and competence. Especially, if your session is taken with your body showing. Lusona Photography thinks about the message your professional photos will convey to the viewer. We are here to make the right poses look & feel candid. And, more importantly make you feel comfortable & confident!

How to pose for your professional headshots!

As with many aspects of photography, the easiest way to explain posing is to just show you! So, here’s some examples of some easy poses that business professionals can model for their sessions.

The Standard: there is NOTHING wrong with using the standard headshot pose. It’s simply straightening your back, turn your chest 45 degrees from the camera, and lean slightly toward the camera. It’s classic for a reason. It’s works for any profession and any body type.

Arms Crossed: Want to convey a bit more charisma than the standard pose? Cross your arms to create a more powerful impression on the viewer. A slight or full smile can help balance out the crossed arms to create a strong, yet friendly impression. This pose is perfect for lawyers, corporate executives, and realtors.

The Lean-In: Leaning toward the camera while seated can be a great way to appear relaxed during your session. This pose is also perfect for clients who are hoping to slim face or body appearance. Also, it emphasizes to the viewer your focus and attentiveness.

Hand on your Hips: A bit more fun than the standard headshot, placing your hands on your hips gives the viewer the impression of you being hard at work.

Over the shoulder: An over-the-shoulder pose can look very candid. It creates the impression of a less posed or staged feel. This style is perfect for actors, models or business professionals who want a personality picture along with their business headshot.

The Lean: Similar to the over-the-shoulder pose, leaning against a wall creates a candid vibe for your headshot. Striking this pose can feel more relaxed but confident. A sense of calm.

Prop Play: Want to appear cool and collected? A couple shots with your favorite pair of glasses or cup of coffee can do wonders for appearing thoughtful in your portrait session. This is a great pose for designers, artists and thought-leaders. Why not incorporate something that shows your craft. These images scream branding and marketing use.

Candid: While difficult to get just right, a candid pose can be an awesome asset for business brand and personal branding projects with consultants, entrepreneurs and thought-leaders. The term “candid” means that the subject is not looking into the lens. plus their head could be turned “across” the camera. While this shouldn’t maybe be your main profile photo on LinkedIn, this is a great choice to use on a business website, social-media posts, and advertising campaigns.

Personality/Brand: These headshot poses are niche, but including crazy/fun poses into your session shows personality. Made a funny face, roll your eyes or look totally shocked. Showing different emotions or expressions may help your viewers understand a point you’re making. Personality images are perfect to also show a hobby or interest you have. This conveys the know, like, trust factor that’s important to show who your clients are doing business with. This may feel weird or out-of-the-box, but being authentic is showing the real you behind the business.

These nine types of images can enhance your brand’s visual appeal, create stronger connections with your audience, and ultimately drive business success. Remember, each image tells a story – make sure yours reflect the unique essence of your small business. We offer single session brand shoots and subscription, never worry about having updated images for your business.

Enter Your Email to learn more ways Lusona Photography can help your business grow!

Planning a brand photo shoot? What you wear can significantly impact the message you convey to your audience. Here are five essential tips to ensure you’re picture-perfect:

1. Define What You Want to Convey

Before selecting your outfits, think about the message you want to send. Are you aiming for professionalism, creativity, approachability? Your clothing choices should reflect your brand’s identity and the emotions you wish to evoke in your audience.

2. Embrace Variety

Having a variety of outfits will give you more options during your shoot. Choose a mix of formal and casual attire, different colors, and styles to provide a diverse range of images. This way, you’ll have versatile photos for different contexts and platforms.

3. Give Yourself Time

Don’t leave outfit planning to the last minute. Give yourself ample time to select and try on different options. This will help you avoid any wardrobe malfunctions and ensure you feel confident and comfortable in your choices.

4. Choose Colors Wisely

The colors you wear can influence the overall mood of your photos. Consider colors that complement your brand’s palette and look good on camera. Avoid overly bright or distracting patterns, and instead, opt for solid colors or subtle patterns that enhance your appearance.

5. Prioritize Fit and Comfort

No matter how stylish an outfit is, it won’t work if it doesn’t fit well or isn’t comfortable. Make sure your clothing fits properly and allows you to move freely. When you feel comfortable, it shows in your photos, creating a more authentic and relaxed vibe.

---

By following these tips, you’ll be well-prepared for your brand photo shoot, ensuring your images reflect the best version of yourself and your business. Remember, your attire should not only look good but also align with the story you want to tell.

---

Enter Your Email to learn more ways Lusona Photography can help your business grow!

In today’s visually-driven world, the right images can elevate your small business, telling your brand’s story with authenticity and charm. Whether you’re just starting or looking to refresh your visual content, here are ten essential images every small business should have:

1. Headshots

Professional headshots build trust and establish a personal connection with your audience. A well-lit, high-quality headshot can convey professionalism, authenticity and approachability.

2. Team Photos

Showcasing your team highlights the human side of your business. A candid or staged team photo can illustrate your company culture and create a sense of community and collaboration.

3. Product/Service Photos

Clear, high-quality images of your products or services are crucial for attracting and retaining customers. These photos should highlight the features and benefits, helping potential customers understand what you offer.

4. Casual Portraits

Casual portraits in a relaxed setting can add a personal touch. These images can be used on social media, in blog posts, and for other marketing purposes to humanize your brand. Personal Brand Photography doesn’t just have to be about what you sell, it can be about who you are as a person and what hobbies you have.

5. Lifestyle Portraits

Lifestyle portraits show your products or services in real-life scenarios. These images help customers envision how they can integrate your offerings into their daily lives, making them more relatable and desirable.

6. Location or Office Photos

Photos of your physical location or office space give customers a sense of where you operate. These images can create a sense of authenticity and transparency, especially for local businesses.

7. Detail Shots

Close-up shots of specific details can emphasize the quality and craftsmanship of your products or services. These images can be particularly effective in highlighting unique features that set you apart from competitors.

8. Event Coverage

Capturing images from events, whether they are community gatherings, product launches, or trade shows, can showcase your active engagement and industry presence. Event photos can add life and excitement to your brand.

9. Milestone Celebration Photos

Celebrating business milestones and achievements with photos adds a sense of accomplishment and growth. These images can be shared on social media and in newsletters to keep your audience informed and engaged.

10. Customer Testimonial Photos/Videos

Featuring satisfied customers through photos or videos adds credibility and trustworthiness to your brand. Testimonials from real people can be powerful endorsements that influence potential customers’ decisions.

Incorporating these ten types of images into your marketing strategy can enhance your brand’s visual appeal, create stronger connections with your audience, and ultimately drive business success. Remember, each image tells a story – make sure yours reflect the unique essence of your small business. We offer single session brand shoots and subscription, never worry about having updated images for your business.

---

Enter Your Email to learn more ways Lusona Photography can help your business grow!